Thoughts & Observations

Musings on creativity, originality, and the value of human artistry in a template-driven world.

Why original art still matters

In a world drowning in templates and AI-generated content, I've been thinking about what we're losing. Not in some nostalgic, romantic way... but practically. What happens when everything starts to look the same?

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From sketchbook to brand system

Every great brand starts somewhere unexpected. Usually with a few rough sketches, a conversation over coffee, and that moment when you suddenly see it – the thing that makes this business different from every other one.

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